Marketing Coordinator
We are looking for a Marketing Coordinator to play a pivotal role in developing and implementing marketing strategies to promote our products/services and enhance brand awareness. This position is perfect for someone eager to grow their marketing career, as it offers learning and professional development opportunities.
You will collaborate with cross-functional teams to execute marketing campaigns, analyze market trends, and identify opportunities to optimize our marketing efforts. This role requires a creative thinker with strong analytical skills and a passion for staying abreast of industry trends.
Responsibilities
- Create compelling content for various marketing channels including social media, email campaigns, website (blogs, case studies, etc.), and advertising materials.
- Ensure all marketing materials align with brand guidelines and effectively communicate key messages.
- Conduct market research to identify consumer trends, competitor activities, and new opportunities for growth.
- Analyze campaign performance metrics and generate reports to evaluate the effectiveness of marketing initiatives.
- Collaborate with sales teams to develop marketing collateral and support lead-generation activities.
- Stay updated on industry trends and best practices to continually optimize marketing strategies and tactics.
- Monitor and manage social media channels, responding to inquiries and engaging with followers to build brand loyalty.
- Assist in organizing and attending promotional events, and conferences to represent the company and generate leads.
- Complete ad hoc tasks as required.
Requirements
- Post-secondary education in Marketing, Communications, Business, or related field.
- Minimum 1-year experience in a marketing role.
- Strong understanding of marketing principles, strategies, and tactics.
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinker with a keen eye for design and attention to detail.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Strong project management skills with the ability to prioritize tasks and meet deadlines.
- Experience with graphic design software and/or video editing tools is a plus.
Why join Aditude:
- Fast growing ad technology company
- 100% remote w/ global footprint
- Unlimited PTO
- Competitive base salary
- Potential bonuses
Aditude is an equal opportunity employer. We are committed to equal employment opportunities regardless of age, ancestry, color, disability, gender, gender identity, marital status, national origin, race, religion, sex, sexual orientation, or veteran status. This role is not eligible for visa sponsorship.