What We Do in Ad Ops
Daily monitoring of Google Ad Manager accounts, fill rates, and floor prices, to ensure maximum revenue performance from existing inventory; creation of new inventory as needed; setting up campaigns for direct deals.
Prebid Setup & Management
We've created a prebid solution based on years of learning and have already seen great results - an average CPM lift of 20% and in some cases as high as 50%. Our Ad Ops team handles the creation and mapping of all advertiser parameters and provides ongoing maintenance to ensure optimum performance.
Reliable Revenue Reporting
Regularly check revenue from all possible sources to ensure there are no discrepancies, so publishers can reliably track where their sources of revenue are coming from. Especially useful for arbitrage partners who rely on partner payments in order to operate.