Here are the pros and cons of client-side and server-side header bidding, and some typical use cases for each.

Aditude CEO Jared Siegal was a consultant acting as a middleman between publishers and ad-ops firms when he decided to build a better solution eliminating the confusion for publishers.

Aditude helps publishers set up technology to sell ads.

The startup plans to use its $15 million in funding to hire for several roles, with hopes of adding staff in St. Louis.

The Volition team shares some of the key highlights of our investment thesis in Aditude, the publisher first AdTech platform.

Aditude announced on Monday that it has raised $15 million in a Series A funding round from Boston-based growth equity firm, Volition Capital.

Yesterday, Volition announced a $15 million Series A investment in Aditude, the ad operations technology platform.

Series A investment from Volition Capital to solidify Aditude's tech leadership position in the expected $835B annual global digital ad market.

Series A investment from Volition Capital to solidify Aditude's tech leadership position in the expected $835B annual global digital ad market.

Series A investment from Volition Capital to solidify Aditude's tech leadership position in the expected $835B annual global digital ad market.

Series A investment from Volition Capital to solidify Aditude's tech leadership position in the expected $835B annual global digital ad market.

Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools.

Aditude’s Innovation and Client Dedication Propel Its Meteoric Rise in Rankings