Achieving Publisher Success: Why Aditude Stands Out
Choosing the right ad monetization solution plays a pivotal role in achieving this balance, and this is where Aditude shines. In this blog post, we unveil seven compelling reasons why Aditude is increasingly becoming the go-to ad monetization solution for publishers.
October 24, 2023
In the ever-evolving world of programmatic advertising, publishers constantly search for the perfect balance between maximizing ad revenue and a seamless user experience. Choosing the right ad monetization solution plays a pivotal role in achieving this balance, and this is where Aditude shines.
In this blog post, we unveil seven compelling reasons why Aditude is increasingly becoming the go-to ad monetization solution for publishers.
1. Control Over SSP Relationships
Aditude empowers publishers to retain control over their SSP relationships. This autonomy allows publishers to directly manage their inventory and tap into a broader network of demand partners. The result? Data-driven decisions, optimized yield, and a significant enhancement of monetization efforts.
2. Publisher Empowerment Through Expertise
Aditude is more than a solution; we’re a knowledge hub for publishers seeking to navigate the complex ad tech landscape. We provide publishers with access to a dedicated team of experts and developers who offer invaluable insights and guidance. By learning from industry professionals, publishers can stay at the forefront of emerging technologies and best practices.
As Greg Gallo, COO of Arkadium, shares, “Working with Aditude has been an eye-opener for our business. Not only has performance substantially improved, but our understanding of the marketplace, our diversity of revenue, and our confidence in ourselves have as well.”
3. Round-the-Clock Ad Ops and Development Support
In the world of ad ops, issues don't wait for convenient business hours. Aditude understands the need for continuous support and offers 24/7 ad ops and development support. Publishers have direct access to our team via email and a dedicated Slack channel, ensuring a seamless and uninterrupted ad monetization experience.
4. Advanced Technology with a User-Centric Approach
Aditude's commitment goes beyond maximizing revenue. Our technology also considers factors such as SEO and user experience (UX) impacts. By integrating our cloud-based technology, publishers can boost their website's Page Speed Insights scores and create a more enjoyable user experience while optimizing ad revenue simultaneously. Our technology loads much faster and is upwards of 90% lighter.
In August 2023, we announced our $15M Series A Funding, helping us propel our technology even further and offer more to our publishers. A large part of the investment is going towards improving our wrapper technology, as well as developing a few up-and-coming products, such as an A/B testing user interface for site updates and an analytics platform that’s currently in alpha. We’re constantly improving our technology to remain publisher first.
5. Streamlined Regulatory Compliance
Navigating the ever-evolving landscape of ad regulations can be a daunting task for publishers. Aditude eases this burden by offering a wrapper that ensures auctions are optimized and fully compliant with the latest regulations. Publishers can focus on their content, business goals, and leave the regulatory worries to Aditude.
6. Collaboration with Ad Ops Experts
Aditude prides itself on collaborating with some of the world's foremost experts in ad operations. This partnership allows publishers to tap into a wealth of knowledge and experience, ensuring they make informed decisions about their ad monetization strategy. Our solutions serve as a bridge between publishers and the industry's most experienced professionals.
In November 2023, Aditude welcomed Andrew Fowler as the Head of Revenue Operations. He brings over a decade of experience in ad tech and is currently the Chairman of the Prebid Video Taskforce at Prebid.org. He’s just one example of Aditude’s commitment to hiring and working with experts who can share their knowledge with our publishers.
7. Unparalleled Ad Revenue Growth
One of the most compelling reasons publishers choose Aditude is our unparalleled track record of driving ad revenue growth. Aditude's technology, coupled with expert guidance, consistently delivers impressive results for publishers. Many Aditude publishers have reported substantial increases in their ad revenue, making it a standout choice in the competitive world of ad monetization.
Across the board, Aditude’s publishers have seen significant lift. Ben Armstrong, VP of Ad Monetization at now.gg shares, “Aditude is the behind-the-scenes engine which powers billions of monthly impressions across our sites every month. I never have to worry about scaling or downtime issues - it just works flawlessly.” Since working with Aditude, now.gg has grown to over $50MM in annual programmatic revenue.
In conclusion, Aditude has firmly established itself as the ad monetization solution of choice for publishers. Our proprietary technology empowers publishers to manage their SSP relationships and prioritizes user experience while maximizing revenue. On top of that, publishers gain access to a team of experts whose around-the-clock support and wealth of knowledge streamline day-to-day tasks and simplify daunting, more complicated tasks like regulatory compliance.
If you're a publisher looking to elevate your ad monetization efforts, Aditude is a solution that deserves your attention. You can get started today by reaching out to our team. With a focus on empowerment, education, and support, Aditude has carved a niche for itself as a leading solution in the ever-evolving landscape of digital advertising.
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