Choosing the right ad monetization solution plays a pivotal role in achieving this balance, and this is where Aditude shines. In this blog post, we unveil seven compelling reasons why Aditude is increasingly becoming the go-to ad monetization solution for publishers. 

We dive into the fundamental metrics used to calculate ad revenue. Each metric offers unique insights into the performance and profitability of online advertising, shedding light on how publishers can assess their ad inventory.